On this episode of Working Better Now, we invited the innovative founder of the Distinctive Institute LLC, and author of Iconic, Scott McKain, to share how you can distinguish your business by providing a personalized customer experience.
Scott also shares how he streamlines his business processes and delegates low value activities to sustain the ultimate level of business distinction both internally and externally.
Think Like A Chairman With Scott Mckain
In this episode, Scott talks about how business owners can distinguish their brand in a highly-saturated online marketplace where with the click of a button, anyone can wreak havoc on your business.
Watch this episode to learn tips on how you too can distinguish your business by implementing efficient processes that will free up more time for you to focus on high-value activities that bring you the most joy and a positive ROI.
You will learn proven methods for attracting customers with unique storytelling versus targeting customers with generic bland messaging that is easily ignored. Most importantly you will get insider knowledge and tips on how you too can make the transition from the CEO role to the Chairman role for your business by focusing on high value activities that propel your business aspirations and your brand’s vision.
About Scott McKain
Scott’s career took off at an early stage in his career. After serving as a national officer for the Future Farmers of America, a youth organization that prepares its members for leadership positions in agriscience and agtech. Scott became renowned for his incredible speaking ability which caused his career to skyrocket.
By age 22, Scott had met with the President in the Oval Office, sat in meetings with the Chairman of General Motors, and was booking riveting speaking gigs with top Fortune 500 companies.
What seemed to be an upward spiral quickly turned stagnant after the passing of his wife who had been battling cancer. The loss of his wife left Scott with a heap of medical bills and his career hanging by a thread.
Recalling the famous Jeff Bezos quote “Your brand is what they say about you when you are not in the room,” Scott knew simply being a good speaker and a nice guy wasn’t going to cut it anymore. He had to rebrand himself to revamp his career and take it to the next level.