About WorkBetterNow

Transforming lives and businesses

Catalina, WBN talent

Our Story

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At WorkBetterNow, we provide remote workforce and virtual assistant services to help small businesses run their operations more efficiently. Founded by Rob Levin and Andrew Cohen, who have 40+ years of shared experience in helping small businesses, we offer pre-vetted and skilled Latin American professionals who are hand-matched to each business’s unique needs and requirements. With a focus on understanding each client’s business goals and culture, we aim to provide business owners with peace of mind and dedicated team members who are passionate about their success.

Power your business with a WorkBetterNow remote workforce and boost productivity, reduce costs, and gain a competitive edge in today’s fast-paced business environment.

Our core values

Our Mission

To help awesome talent and companies fulfill their dreams and potential by expanding their capabilities.

How WBN is changing businesses

WorkBetterNow is powering businesses to boost productivity, reduce costs, and gain a competitive edge in today’s fast-paced business environment. Don’t just take our word for it – watch these videos to see for yourself.

“I really credit you guys with the training and the development you’re doing to invest in these people. It really helps  provide a great experience for our clients.”

“The last two years WorkBetterNow is a game change for me. It’s changing how I look at business. I want everyone to experience what I’m experiencing.”

“My WBN Assistant has helped me with marketing, traveling, and engaging other people with videos. It’s really like I’ve never had an assistant that has been so easy to engage and work with.”

“Stephany (WBN VA) is fantastic. I can’t use an adjective to tell you how happy I’m with her.”

“We are very lucky with the first VA, it was fantastic. I think WorkBetterNow goes way beyond assistants.”

“We have Virtual Assistants who say, I’ve done this before and I know that I need to do it again and they take the initiative to do it.”

Meet the WBN leadership team

Andrew Cohen CEO and Co-Founder

Andrew is the CEO of WorkBetterNow and co-founder along with his college roommate Rob Levin.

Born and raised in the New York City suburbs, Andrew began his professional career working on Wall Street. More recently, he has been a business consultant in Los Angeles for both the Small Business Development Center and the Goldman Sachs 10KSB Program, working with small businesses, startups, and entrepreneurs. He specializes in developing high-performing teams, mentoring leaders, and growing strong culture within the workplace.

Andrew is an avid poker player, having won a World Series of Poker bracelet. His background as a professional poker player propelled his business skills and plays a fundamental role in his entrepreneurial management.
Andrew currently lives in Los Angeles with his family, and you can still find him playing poker in his spare time.

Fun fact: Andrew has produced three movies for television starring Hollywood legends Emilio Estevez, Donald Sutherland, Willie Nelson, Kris Kristofferson, and others.

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Rob Levin Chairman and Co-Founder

Rob co-founded WorkBetterNow in 2018 and currently serves as the chairman. He is also the managing member of the Oasis Strategy Group and CEO of RSL Media.

Previously, Rob was the founder and publisher of The New York Enterprise Report, a media company that served small and midsize businesses.

Having been nationally recognized for his small business leadership, Rob began his career as a “Big 6” CPA and has held senior positions in several entrepreneurial companies.
He earned his BS in accounting from the State University of New York at Albany and his MBA from the Anderson School of Management at UCLA.

Rob Levin is not just a business leader but also a passionate speaker, offering insights into reshaping the talent landscape, maximizing overseas talent, and emphasizing high-value work through delegation. He’s dedicated to helping small and midsize businesses work better, making it his mission to enhance their operations through effective talent strategies.

He lives in the Riverdale section of the Bronx with his wife, two kids, and their dog.
A big music fan, Rob has seen over 1,000 concerts and plays guitar.

Fun fact: In college, Rob produced concerts, including the Red Hot Chili Peppers, Bob Dylan, Elvis Costello, Meatloaf, and Fishbone.

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Lisa Silva Chief Revenue Officer

Seasoned marketing leader with 20+ years in GTM strategy, demand creation, and pipeline acceleration, with expertise in tech marketing, especially in cybersecurity, SaaS, and cloud hosting. Skilled in diverse B2B marketing, adept at driving demand across multiple channels, and committed to delivering measurable business growth through strategic efforts.

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Silvana Rosetti Technology Director

Silvana started at WBN as Andrew’s executive assistant and progressed to become the company’s senior project manager.

Her experience includes senior executive Assistant roles in England for the past seven years, working for both startups and well-established organizations. She also worked as a data compliance officer for a royal charity and a data center.
Silvana relocated back to Cordoba, Argentina, during the COVID-19 pandemic, where she now lives with her family and pets.

She loves large and small DYI projects. She has renovated three houses and is now working on the fourth one, which will be her family’s home. Lover of the outdoors, she lives near the mountains and is always doing something outside.

Fun Fact: Before moving to London, Silvana worked for BMW as a motorcycle tour guide on all five continents, having completed the longest commercial motorcycle tour—125 days, 360 degrees—around South America.

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Gabriela Seminario Marketing Director

Multilingual Marketing Strategist who specializes in Lifecycle and Growth Marketing. An enthusiastic and efficient problem solver who is always looking to implement systems to create seamless integrated workflows across all teams.

For the past four years, Gaby has been a digital nomad, moving to a new destination every three months, usually dictated by her passion for kitesurfing.

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Amy Daly Senior Marketing Director

With over 20 years of experience in digital strategy, content marketing, and demand generation, Amy Daly is a marketing leader known for her data-driven approach to driving company growth. She consistently achieves measurable results in every partnership.

Amy has a proven track record of analyzing data and developing targeted marketing campaigns that increase qualified leads and brand awareness for organizations across a range of industries. Her enthusiasm and positive outlook create a collaborative and inspiring work environment. Beyond marketing, Amy enjoys exploring her creative side through art and design, and loves spending time outdoors.

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Denuar Cruz Talent Director

Denuar started his career in WBN as a success coach and then transitioned into his current role as a senior recruiting manager.

Previously, he served as a manager in the business process outsourcing industry. He focused on coaching and development by creating action plans that improved KPI in performance and revenue.

Denuar lives in San Pedro Sula, Honduras, with his young daughter and his dog Bacon.
As a nature lover, he enjoys mountain biking and motocross.
Fun fact: He crossed Honduras from coast to coast on his bicycle. During the trip, he became an expert in fixing flat tires.

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Jessica Benavides General Manager

Jessica was WBN’s first staff member back in 2018, working with Rob and Andrew to build WBN from the ground up, and she currently serves as the general manager.

For 14 years, before WBN, she helped other companies develop their processes and procedures, and she has helped countless virtual assistants develop their full potential and get things done. She was Rob’s executive assistant since 2014 before deciding to join the WBN adventure.

Jessica lives in San Salvador, El Salvador, with her husband, two kids, and her dog, Chewie, a wonderful Shih Tzu.
She is a big pop music fan who loves to dance.

Jessica was terrified of flying until she overcame the fear and flew on her own to attend WBN’s first leadership retreat in Costa Rica. Since then, she’s had the travel bug and wants to go everywhere.

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WorkBetterNow by the numbers


Roles or positions to fill business needs


Different industries hiring WBN talent


We provide the top 2% of talent from LATAM

Ready to unleash your business?

Before we get started, we want to make sure:

 Are you looking to apply for a job with us?

Before we get started, we want to make sure:

Are you looking to apply for a job with us?