The Power of Pricing Strategy

• September 27, 2024

In this episode of Working Better Now, I sat down with Casey Brown, pricing expert and founder of Boost Pricing, to discuss how businesses can unlock hidden profits through strategic pricing. Casey shares why fear holds back most business owners from raising prices and offers actionable strategies to help businesses confidently command the prices they deserve. Learn how to break free from pricing patterns, maximize profits, and attract premium customers.

Key Takeaway:

The key takeaway from this conversation with Casey Brown is the importance of recognizing and charging for the true value your business offers. Many companies hold themselves back with the fear of losing clients if they raise prices. However, Casey explains that most businesses already have the power to increase profits without changing anything—it's about shifting mindset and overcoming self-imposed limits. The message is clear: you deserve to be paid for the value you bring, and with the right confidence, you can boost profits without fear.

Questions I ask Casey:

0:00 - Introduction
0:19 - Tell us about your and what your company does.
3:00 - Why are companies afraid to raise their prices?
4:19 - How do you help companies recognize their pricing power?
5:31 - How does pricing reflect the value of the product or service?
6:40 - Why do businesses resist raising prices despite opportunities to do so?
8:08 - How does the emotional aspect of pricing affect business decisions?
9:22 - How do you identify opportunities for businesses to increase their prices?
19:56 - How do clients react when you first suggest a price increase?
12:23 - How do you help clients overcome fear of backlash from raising prices?
14:51 - What role does competition play in pricing decisions?
15:50 - How do you help clients get over the fear of losing business from price increases?
18:02 - Where can people find out more about you and your company?