How can construction companies protect their margins in a high-cost labor market?
You may not be able to control wage inflation or labor shortages in your construction business, but you can control how your teams are structured. Protecting margin today depends on efficiency, smarter staffing models, and using alternative labor options that minimize costs without reducing capacity.
Table of Contents
- Why Labor Costs Are Rising Faster Than Revenue
- The Hidden Drivers of Margin Erosion
- How Leading Construction Firms Are Adjusting Their Labor Model
- How to Add Capacity Without Adding Cost
At some point over the last few years, the numbers stopped adding up for construction companies. Labor costs climbed, overhead expanded, and productivity stayed flat – leaving even strong teams feeling the squeeze. The old playbook for protecting margin doesn’t work the way it used to, and the gap between what it costs to run a project and what you can realistically charge continues to widen.
This isn’t a short-term cycle you can wait out. It’s a structural shift in the economics of the industry.
Construction wages have risen more than 5% year over year, with another 4–6% annual increase expected in the near term. Hundreds of thousands of roles remain unfilled nationwide. Job openings are nearly twice what they were before 2020. And while labor and material costs continue to rise, productivity has barely moved in two decades. With increasing expenses from all sides, it’s easy to see why margins feel so fragile.
This is why more construction leaders are beginning to rethink not just how they hire, but how their entire labor model needs to work going forward.
Why Labor Costs Are Rising Faster Than Revenue
Every construction leader knows labor is expensive. What’s harder to accept is that this reality isn’t going away.
The population of the workforce entering the U.S. construction industry is significantly smaller than the one retiring. This has created a long-term shortage of skilled workers that no hiring campaign can fully solve. According to the National Association of Homebuilders, construction job openings remain at near-record highs even as hiring slows, leaving critical roles unfilled for weeks or months at a time.
Wage inflation adds another layer. Data from the Bureau of Labor Statistics shows that construction wages are increasing faster than those in many other sectors – and faster than most companies can raise prices without pricing themselves out of the market. The result is tight margins in good markets and painful margins in flat ones.
Underlying it all, productivity continues to lag. Even the best teams can only build so fast when they’re buried in paperwork, administrative tasks, schedule changes, and daily coordination challenges. When high-value employees spend too much time on low-value work, the entire cost structure suffers.
The Hidden Drivers of Margin Erosion
Margins rarely disappear in the blink of an eye. More often, they erode quietly through one scheduling delay, one missing update, and one administrative backlog at a time.
Overhead is one area where much of the pressure builds. Insurance, software, compliance, and general administrative work have become significantly more expensive. Much of this is unavoidable, but it does strain the balance sheet long before labor ever hits the jobsite.
There’s also a growing gap between what companies' need from their teams and what those teams realistically have time to do. By some estimates, project managers and estimators now spend 30–40% of their work hours on administrative tasks. This means if you hire a $100,000 professional – you’re automatically spending close to $40,000 of their salary on the completion of simple administrative work.
Hiring delays contribute as well. A single open seat – especially in estimating, coordination, or accounting – slows down an entire department. When the market is tight and timelines are short, those delays become costly.
This is why adding more full-time U.S. staff is no longer the simple fix. This isn’t a situation where you can just “hire more” and your problems will go away. The economics don’t support it, and the talent pool isn’t large enough to sustain it.
How Leading Construction Firms Are Adjusting Their Labor Model
The business leaders navigating today’s economics most effectively aren’t adding more people – they're rethinking how the work gets done:
Automation: Using automation through shared inbox rules, standardized templates, document routing, and task reminders, teams can minimize monotonous work and get more done without adding headcount.
AI: Teams are using AI tools to summarize updates, organize documents, draft communication, and support everyday coordination. Used well, AI lightens the administrative load across both office and field teams.
Fractional Roles: Instead of hiring another full-time sales, marketing or operations leader, firms are filling key gaps with fractional support. This allows teams to tap into the expertise they need without the overhead that used to come with it through traditional hires.
Mixing Local Talent with Offshore Professionals: The most effective labor models blend local expertise with nearshore support for structured, repeatable work. Rafael Salazar, the owner of a water damage restoration company in Florida says his offshore coordinator Cristina “always goes the extra step” and has quickly became someone the company “can trust with any task.”
Simply put, more work doesn’t have to mean more payroll. Even in traditional industries like construction, labor models can and should be open to innovation – especially if it leads to greater productivity for the client and stronger margins for the firm.
How to Add Capacity Without Adding Cost
Protecting margins in a high-cost labor market means adding support – but doing it in a way that doesn’t skyrocket your overhead.
Many firms begin with one strategic hire: a project coordinator, estimator’s assistant, or executive assistant who can take on the work that slows teams down. Even a small amount of structured support gives project managers, estimators, and field leaders more time for the work that actually drives profit.
Clear expectations make this possible. When processes are documented and responsibilities are defined, a new team member – whether onsite, remote, or nearshore – can integrate quickly and start adding value.
Rising labor costs aren’t going away, but the way companies respond to them can. Approaching your labor model strategically will not only help your construction firm get more done – it will help it build a stronger foundation that can weather any economic storm.
❓Frequently Asked Questions
Why are construction labor costs rising so quickly?
Fewer workers are entering the industry while a large share of the workforce is reaching retirement age. With hundreds of thousands of roles unfilled, wages continue to climb faster than revenue in many markets.
Why isn’t traditional hiring enough anymore?
The talent pool is too small to sustain historic hiring models. Many roles sit open for weeks or months, and even when companies do hire, high-value employees often end up buried in administrative work instead of the tasks that drive profit.
What’s causing construction margins to shrink even when revenue is strong?
Margins erode when rising labor and material costs meet stagnant productivity. Administrative backlogs, coordination issues, and slow processes add hidden costs that compound across every project.
How does adding support reduce margin pressure?
Structured support – whether onsite, remote, or offshore – removes low-value work from project managers, estimators, and field leaders. That shift frees them up to focus on skilled work, strengthening productivity and improving job performance.
What roles can be supported without adding full-time U.S. headcount?
Common entry points include project coordinators, estimator assistants, administrative support, and executive assistants. These roles help teams move faster without expanding overhead.
How do automation and AI fit into the new labor model?
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