Rockheads & WorkBetterNow a rock solid partnership
“We were hesitant about hiring offshore—but WBN professionals proved us wrong from day one. They’re reliable, proactive, and have freed up 30% of our time and given us a real edge. They integrated seamlessly and feel like part of the team.”
Kelly Wolf
MORE® Surface Care, Rockheads Member
Administrative Support
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Marketing
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Business Dev & Sales
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Customer Service
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Finance & Bookkeeping
“WBN has been a game-changer for us. My Executive Assistant not only handles my calendar with precision but also drives proactive improvements to the business. Her dedication, aligned values, and positivity have truly freed up my time.
Learning about WBN’s cost effectiveness, we added a second WBN professional for the Customer Service Specialist, helping us boost productivity and giving us a competitive edge.”
Steve Wolf
MORE® Surface Care
How These Executives Got 30% of Their Time Back with WBN
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Key Results
- 30% of executives’ time freed up for more high-level activities.
- Smooth transition and superior management of key customer service tasks, leading to improved client satisfaction.
- Significant improvement in overall efficiency and task management.
- Successfully expanded from one Certified Professional™ to multiple roles, including administrative, marketing, and customer service positions, enhancing overall business productivity.
- CEO shifted from spending only 16% to over 80% of his work time on high-value activities.
The Challenge
MORE® Surface Care manufactures AntiEtch®, a groundbreaking UV-cured treatment specifically designed to protect marble from etching and staining. In addition to AntiEtch®, they offer a comprehensive range of high-performance, eco-friendly products for the care and maintenance of natural stone, quartz, and tile surfaces. Their product line includes premium sealers, enhancers, and cleaners, all developed with a strong commitment to supporting fabricators in growing their businesses through robust support programs.
As a growing business, MORE® Surface Care faced the challenge of limited capital, which restricted their ability to hire multiple employees simultaneously. This financial constraint often led to key employees taking on multiple roles, stretching their bandwidth and reducing overall efficiency. Company CEO Steve Wolf and Global Sales Leader Kelly Wolf found it challenging to manage additional job responsibilities while focusing on essential tasks that drive the company's growth and innovation.
This situation created a bottleneck, where critical tasks could not receive the attention they needed. Steve, Kelly, and other key employees were constantly juggling various roles, from customer service to administrative tasks, which hampered their ability to concentrate on strategic initiatives.
Previously, an attempt to hire a part-time remote assistant in the U.S. did not yield the desired results. The part-time assistant was distracted by other commitments and lacked the focus necessary to perform effectively in a remote setting. The limitations of part-time assistance became clear, and it was evident that a more committed, full-time support structure was necessary to alleviate the workload on key employees and enable them to focus on high-priority activities.
The Solution:
MORE® Surface Care turned to WorkBetterNow (WBN) for a more effective solution. They collaborated with a WBN sales assistant who helped craft a precise job description and returned with three hand-selected candidates within a week. Catalina was onboarded in another week to assist Steve, Kelly, and their marketing leader with various executive assistant tasks.
Catalina quickly proved herself to be an invaluable asset, demonstrating exceptional organizational skills and a keen attention to detail. Her ability to manage multiple tasks efficiently allowed the key leaders to focus on high-priority activities without being bogged down by administrative duties. Over time, Catalina's role evolved to focus primarily on marketing, allowing the marketing leader to utilize her full-time. This shift significantly enhanced the marketing department's productivity and led to the hiring of a second assistant, Mariana, to handle customer service.
Mariana's bilingual skills (Spanish and English) and her ability to manage customer service tasks, such as order entry, invoicing, and phone support, made her an ideal fit for the role. She quickly adapted to the company's systems and processes, showcasing her quick learning abilities and strong work ethic. Mariana also acted as a liaison between sales, customers, and the warehouse and fulfillment teams, ensuring smooth operations and effective communication across departments. Her proactive approach and dedication to her work further solidified her importance to the team, contributing to increased customer satisfaction and operational efficiency.
The Results:
The introduction of WBN assistants significantly improved operational efficiency at MORE® Surface Care. Here are some of the key results achieved:
Feeling “very fortunate,” Eliot reflects positively on his decision to partner with WorkBetterNow. His successful ongoing relationship with his virtual assistant—still the same one he started with—stands as a testament to the effectiveness and reliability of WBN’s service.
“WBN has been a game-changer for us. My Executive Assistant not only handles my calendar with precision but also drives proactive improvements to the business. This is the first time in my career that someone is managing my calendar; it's incredibly liberating. Her dedication, aligned values, and positivity have truly freed up my time. Learning about WBN’s cost effectiveness and reliable professionals has helped us boost productivity and given us a competitive edge.”
- Steve Wolf, CEO & Founder, MORE® Surface Care
Transforming Business Operations
"We initially had concerns about hiring offshore—things like internet reliability and communication—but those disappeared quickly. WorkBetterNow’s professionals integrated seamlessly from day one. They’re reliable, proactive, and feel like part of the team.
We’ve freed up 25–30% of our time and improved efficiency in areas like marketing and customer service. The process was fast—within a week, we had the right people in place. WBN has truly given us an edge and helped us stay focused on growth."
7 Secrets to Hiring Smart in Construction
"We initially had concerns about hiring offshore—things like internet reliability and communication—but those disappeared quickly. WorkBetterNow’s professionals integrated seamlessly from day one. They’re reliable, proactive, and feel like part of the team. We’ve freed up 25–30% of our time and improved efficiency in areas like marketing and customer service. The process was fast—within a week, we had the right people in place. WBN has truly given us an edge and helped us stay focused on growth."
Kelly Wolf
Global Sales Leader at MORE® Surface Care
"Gabrielle is freeing up to eight hours a day in administrative work—tasks that would otherwise fall on our in-house team. She’s taken the daily minutiae off our plate, especially from our estimators, which has directly improved the quality of our work.It’s not just about saving time—it’s about doing better work. Thanks to her ability to follow up with hundreds of subcontractors, my chief estimator was able to focus and break down a complex project to a highly detailed level."
Adam Stein
Vice President at SPK/Lewis Construction
"Hiring a WorkBetterNow professional was a turning point for my business. When I first brought her on, I wasn’t entirely sure what to expect—but now, I can’t imagine managing without her. She’s become an essential part of my team, consistently delivering high-quality work that reflects well on both me and the company. Everyone who interacts with her, whether over email or Zoom, shares the same positive feedback. Now I can focus on the bigger, high-value challenges that were previously out of reach. Her ability to take ownership of the tasks I don’t enjoy, and to do them exceptionally well, has allowed me to hire several more project managers and scale the business much faster than I thought possible. I’m truly grateful to have her support.”
Matthew Tritt
Principal at GCM Greenlight Consulting & Management
"Having a virtual assistant has allowed me to focus on what I do best—creating more efficient systems for our business. A year ago, I didn’t have the time to step back and innovate. Now, I do.We’re developing a new estimating software that’s projected to save over 200 man-hours per salesperson each year. That kind of progress wouldn’t have been possible without someone managing the systems I create. I don’t want to be the one running them—I want to build them. Thanks to my virtual assistant, I finally have the uninterrupted time and headspace to do just that.”
John Rhoden
Owner at Rhoden RoofingStart Working Better Now Today
