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A serial entrepreneur with over 30 years of experience in enhancing SMB operations.

Rob Levin is a serial entrepreneur with over 30 years of experience in enhancing SMB operations. He founded WorkBetterNow (WBN) in 2018 to provide US-based SMBs with top talent from Latin America, as a solution to the ongoing talent crisis. Previously, Rob launched The New York Enterprise Report (NYER), a key resource for over 100,000 business leaders, which also established the Small Business Awards. Rob’s diverse background includes pivotal roles as a “Big 6” CPA, CFO, COO, and CEO, continually driving success and innovation in the SMB sector.

The Entrepreneur’s Mindset
with Rob Levin

As seen and heard in:

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under 30 ceo
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the small business edge
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Topics Tailored to Your Audience

Rethinking Talent: The Updated Playbook for Today's Workforce

Rethinking Talent: The Updated Playbook for Today's Workforce Hiring remote talent used to seem impractical for small and midsize companies. But times have changed, and today, many of the most forward-thinking and highly successful business owners rely on remote workers to some degree. These owners have realized the flexibility, broader talent pool, increased productivity, and cost savings that hiring remote talent can offer them. And yet, more businesses are now taking it even further: They’re enlisting overseas talent to overcome the shortage of affordable and productive workers. How businesses access the global talent marketplace has evolved considerably in recent years, as a surge of collaborative work technologies makes it easier than ever to bring on workers from around the world with the skills, experience, work ethic, and enthusiasm that businesses are looking for. So, how can your company take advantage of this big remote work opportunity? This topic includes: Talent changes US companies are navigating How hiring overseas talent addresses challenges Which types of talent to hire Deciding where to source talent from Questions to ask an overseas talent provider

Don’t Have an Assistant? You Are One.

Business today is changing at an increasingly rapid pace. And it’s critical that business owners and executives continually assess how customer expectations, buying habits, and employee expectations are changing and impacting their businesses. However, most face the challenge of finding time to prioritize those high-value, high-level activities. Most often, they’re wearing multiple hats and dealing with dozens of administrative issues. At the end of the day, they’ve spent an immense amount of energy on tasks of lower value. This constant cycle of busyness leaves them feeling drained while business objectives are not met. This topic helps business owners and execs break free from the cycle by providing insights around: Understanding the importance of focusing on high-value work Realizing the true cost of spending time doing admin work Finding more time in their schedule Thinking strategically about time management Identifying which tasks to hand over Determining when they may need an assistant Best practices for hiring an assistant Best practices when onboarding an assistant

Finding and Hiring Overseas Talent

Hiring remote talent once seemed impractical for small and midsize firms, yet today, forward-thinking business owners increasingly depend on remote workers. Recognizing the benefits of flexibility, access to a wider talent pool, enhanced productivity, and cost savings, they’re now also tapping into overseas talent. This strategy addresses the shortage of affordable, productive workers, counters rising talent costs, and secures a competitive edge. How businesses access the global talent marketplace has evolved considerably in recent years, as a surge of collaborative work technologies makes it easier than ever to bring on workers from around the world with the skills, experience, work ethic, and enthusiasm that businesses are looking for. So, how can your company take advantage of this big remote work opportunity? With this topic, Rob helps business owners understand: The US Talent Crisis and its Impact on Small and Midsize Businesses How hiring overseas talent creates a strategic advantage Which types of talent to hire Deciding where to source talent from Questions to ask an overseas talent provider and gain a competitive advantage

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“Rob’s expertise in business and entrepreneurship is exceptional. As one of the top speakers in the world on these subjects, my respect for Rob's insights runs deep. Rob' s extensive experience and profound understanding of the entrepreneurial landscape enable him to offer practical, invaluable advice. ”

Jack Daly | World Renowned Sales Speaker, Trainer, and Bestselling Author

What Leaders Are Saying About Rob Levin

Watch these short clips from people who have experienced Rob’s engaging and insightful talks first.

Book Rob For Your Event

Rob is available for keynotes, webinars, podcasts, or other speaking events. His dynamic content is the perfect fit for business owners and C-suite leaders ready to level-up talent inside their organizations.

Live Events

Event organizers and attendees frequently comment on the ability of Rob to motivate and drive action in SMB owners.

Virtual Events

Rob’s presentations are just as engaging and impactful online as they are in person.

Recent Speaking Engagements

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Why Rob Levin?

Jennifer Walzer Berkowitz

Jennifer Walzer Berkowitz

CEO, R & J Advisory Group. Certified Scaling Up Coach

"I've known Rob for 20 years, his deep understanding of the business world and his ability to tell a compelling story have always impressed me. Rob is a fantastic person and an exceptional leader, making him the perfect fit for entrepreneurs who need actionable advice and real-world wisdom."

Andrew Singer

Andrew Singer

Managing Partner, Tannenbaum Helpern Syracuse & Hirschtritt

“I have known Rob for several years and have always been impressed by his entrepreneurial success. What impresses me the most is that Rob is one of the most generous people I have ever met. He has provided so many individuals with impactful counsel in their business and personal lives and expects nothing in return. He truly cares about others and seeks to help them in any way."

Johnathan Kramer

Jonathan Kramer

CEO, Progressive Payment Solutions Inc

"Rob has an uncanny ability to not only understand the myriad of issues that an entrepreneur is going through, but he also is incredible at sharing his experience in successfully working through them. He gets what we're going through because he's been there himself. His practical advice and unwavering support have been instrumental in our growth."

Lewis Schiff

Lewis Schiff

Chairman, Birthing of Giants Fellowship Program

“The world of work is changing and Rob Levin is tracking the trends. Look to Rob to find out how to deliver more productivity and client satisfaction with fewer resources, a priority for every business. Everyone talks about AI but Rob knows how to actually deliver results with it.”

Norma Rosemberg

Norma Rosemberg

CEO Coach and Business Advisor Vistage Master Chair, NYC Hyndman Award Winner

"Rob’s presentation topic was “Retain, Attract, and Prosper in Today’s Talent Crisis.” My CEO members took away ideas they can implement now to grow the business. Rob really understands what our members’ challenges are, and he knows how to connect with them.”

  Scott Gerber

Scott Gerber

Chief Executive of Community.co

"Rob brings a very diverse skill set including sales, marketing and finance which has been invaluable to us in making decisions. In addition, Rob is terrific at rolling up his sleeves and getting things done. Simply put, he is a CEO's best friend."

   Rebecca Achurch

Rebecca Achurch

CEO, Achurch Consulting LLC

"Rob is that unique individual who combines visionary thinking with practical expertise. His content helps you tackle both what's directly in front of you and now, and what's coming in five years. He is authentically curious, asks all the right questions and offers substantive advice."

Assets for Rob Levin

Rob Levin is a speaker, entrepreneur, businessman, and co-founder of WorkBetterNow, a game-changing venture that provides US-based SMBs with exceptional talent from Latin America.

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Ready to talk?

Ready to collaborate with Rob? Share your details here and we’ll connect soon to explore the possibilities.