How Colonial Marble & Granite Secured the Right Fit and Identified a Solution for Quick Team Expansion

After initial hesitation about remote talent, one successful placement quickly proved its value – giving Colonial Marble & Granite the confidence to expand their team within weeks.

Colonial Marble & Granite at a Glance: 

Key Outcomes:

A Fast-Moving Operation Requires Reliable Coordination 

For a company completing hundreds of countertop installations every week, operational coordination is critical. Colonial Marble & Granite manages a complex workflow involving scheduling, customer communication, fabrication timelines, and installation logistics.  

Every new order triggers a series of steps: confirming job readiness, coordinating templates, and scheduling installation dates. 

When communication slows down, the entire pipeline can feel the impact. In this environment, responsiveness and accuracy matter. The team needed reliable support to handle these early customer touchpoints and keep projects moving forward. But bringing someone new into a role so closely tied to operations required a high level of trust.

From Industry Conversation to a New Hiring Approach

Matt first heard about WorkBetterNow’s high-performing talent through a networking group. Like many operations leaders, he initially approached the idea of nearshore talent with caution.  

The positions he needed to fill involved direct communication with customers and close coordination with internal teams to maintain installation schedules. Still, after hearing other members discuss their positive experiences with WBN, he decided it was worth exploring. 

The Right Fit for a Critical Role  

Colonial partnered with WorkBetterNow to bring on a Key Accounts Project Rep to support scheduling and customer coordination. The role required someone who could quickly understand Colonial’s internal workflows while communicating clearly with customers about project readiness, scheduling timelines, and next steps. 

WorkBetterNow presented a curated group of WBN Certified Professionals™ (CPs) as candidates, allowing Matt and his team to focus on selecting the right fit rather than sorting through dozens of resumes. One candidate, Tashoy, immediately stood out. 

“Once we interviewed her, you knew right away. She was very on point. Very intelligent, articulate,” Matt shared.  

From Training to Top Performer in Weeks 

Like any new team member entering a specialized industry, Tashoy needed time to learn Colonial’s process. 

During the first few weeks, she joined the team virtually as they handled scheduling calls and customer communication, observing the workflow and gaining familiarity with the company’s systems. 

Once she began taking calls independently, the transition happened quickly.

“Within a month she was off and running,” Matt says.

Tashoy's responsibilities include: 

These tasks play a crucial role in keeping the installation pipeline moving smoothly. Tashoy quickly proved she could handle the responsibility. 

“She’s smart as a whip,” Matt says. “She’s one of our top performers.” 

Building Trust Through Performance 

What stood out most to Matt and his team was how seamlessly Tashoy integrated into their day-to-day operations. Despite working remotely, she stays closely connected with the team through Microsoft Teams, email, and phone communication. Whenever questions arise, she reaches out quickly to ensure projects stay on track. 

“She jumps right in,” Matt says. “If she has a question, she Teams us, emails, calls – she stays connected and keeps things moving.”  

Tashoy's performance quickly built confidence within the organization. She now helps coordinate projects connected to Colonial’s key accounts with major home improvement retailers, where responsiveness and accuracy are essential. 

Confidence That Led to Expansion 

It didn’t take long for other teams inside Colonial to notice how well the arrangement was working. Within six weeks of Tashoy joining the Key Accounts team, another department at Colonial needed additional support. By that point, her strong performance had already made an impression across the organization. 

Hearing how well the WorkBetterNow placement was working, leaders in that department felt confident trying the same approach. They brought on Thatiana, an Account Manager, through WorkBetterNow to support their own operational needs. 

What began as a single placement quickly became a model other teams inside the company were eager to adopt.

A Different Perspective on Remote Talent

Before working with WorkBetterNow, Colonial had tried hiring remote professionals based in the United States without success. That experience had created some hesitation about remote roles in operational positions. 

What made the difference this time was achieving the right fit, thanks to WorkBetterNow’s PrecisionMatch™ process.

 
Strong communication skills, quick learning ability, and proactive engagement allowed Tashoy to integrate into the team as a true contributor. 

Getting the Right Fit – Right Away – Makes Scaling Easier  

Today, Colonial Marble & Granite continues managing hundreds of installations each week across multiple markets and customer channels. 

The addition of WorkBetterNow Certified Professionals has strengthened the company’s operational capacity while maintaining the responsiveness their customers expect. 

What began with one role quickly proved its value. Now, they have a solution to easily scale their operations as needed.  

If you’re ready to find the right fit for your business, the WorkBetterNow team can help. Book a consult with our expert team. They’ll guide you in identifying the role, job description, and ideal fit – so you can bring someone on board who quickly becomes a trusted part of your team.